inter-disciplinary models
Our experts maximize measurement options by creating extensive inter-disciplinary models that extract techniques from such fields as:

 

ethnography††††††††††††††††††††††††††††††††††††††††††† cognitive psychology

statistics††††††††††††††††††††††††††††††††††††††††††††††††††† group dynamics

linguistics †††††††††††††††††††††††††††††††††††††††††††††††† psychometrics

demography†††††††††††††††††††††††††††††††††††††††††††† behavioral psycholog

econometrics††††††††††††††††††††††††††††††††††††††††††† communications

computer science††††††††††††††††††††††††††††††††††††† anthropology

 

 

integrated designs

Our team of research designers, programmers, developers, and statisticians make sure that we deliver actionable, comprehensive, reliable and accurate data.Our multi-modal designs transcend the restrictive aspects of conventional research. Utilizing an integrated-design method ensures that instruments are designed to allow the proper application of appropriate statistics.

Our programmers design interactive structures to ensure client usability.Multi-modal collection strategies allow us to optimize data collection, reduce bias and maximize response rates.

 

 

 

 

advanced statistics
We donít just describe and summarize data. Our statisticians draw from an extensive set of powerful statistical tools and techniques that present a new level of marketing clarity.††

 

††† significance testing††††††††††††††† effect size testing†††††††††††††††††††††† factor analysis

††† ANOVA††††††††††††††††††††††††††††††† MANOVA††††††††††††††††††††††††††††††††† ANCOVA

††† multiple regression††††††††††††††† path analysis†††††††††††††††††††††††††††† discriminate analysis

††† perceptual mapping††††††††††††† cluster analysis††††††††††††††††††††††††† logistic regression

 

 

††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† ie home

 

†††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† ie home